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Why email is addictive (and what to do about it)

Submitted by fak3r on Tuesday, 26 September 2006Comments

“Email is addictive because it is a variable-interval reinforcement schedule. Checking email is a behavior that has variable interval reinforcement. Sometimes, but not every time, the behavior produces a reward. Everyone loves to get an email from a friend, or some good news, or even an amusing web link” i.e. rewards.

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